The Summer collection kicked off in May. I worked with my creative team to present the summer styles in a dreamy Palm Beach vibe, as to reflect the patterns and colors of the fabrics in the capsule.
The APIP experience is created to be at it's core, aspirational and fashion focused.
The Pea maternity customer expects her pregnancy to be a continued expression of her sense of style.
In the midst of a total redesign, the #Beamother campaign at A Pea in the Pod aims to focus it's campaign on aspirational women and elevated looks. The stark black backdrops make the looks timeless and elegant.
My role in the campaign was to translate it into the e-commerce experience.
Having worked on two maternity brands with starkly different audiences and strategies, it's been pretty amazing to be able to use design as a means of communicating that to the customer.
We've been working to expand their differences even more as campaigns continue to roll out.
