Motherhood is the leading maternity apparel brand. Alongside my team, I help breathe life to the e-commerce site. I think the part I love most about my role is that I am that final touchpoint before the customer interacts with the creative. We have recently re-platformed to a Builder.io powered content management system. I am actively involved in front-end and creative.
Below is a small sample of some of the creative work I was involved with. Updates come in fast & often so the homepage is evolving constantly.
August is National Breastfeeding month and we lean in heavy on the campaign to really educate and help our mom to be on her journey after baby. I worked with our creative team to architect and roll out a variety of landing pages and video.
We kicked off 2022 by introducing a campaign that focused on our flagship products, our nursing and maternity bras.
Our goal was to really lean into our deep expertise in the challenges of pregnancy and postpartum. The challenge from a creative standpoint was to synthesize the vast amount of information into something easy to understand and interact wih.
I worked with my creative team to create the homepage takeover, as well as create a content-rich landing page that will allow our new mom to really understand our products and their benefits. Other projects included advanced filtering and sorting functions to our collection pages.
This campaign launched January 2022.
The Solutions campaign is one of the flagships of our brand. The number one goal of Motherhood is to be there for our new mom and provide her with solutions throughout her journey and after baby.
One of the challenges our team was tasked with, was reigning in our vast product offering. We worked with our copy team to create a campaign that made it easy for her to understand the WHY our apparel is unique. The campaign continues to provide value to the company and ultimately strengthens our brand.
In addition to being involved in various campaigns for the Motherhood brand, I also helped establish our re-platforming and branding when we moved to the Shopify platform.
Below is some of the prep material I was involved in developing for the agency helping us transition.
